Your business is stuck because you’re making million $ decisions alone
Warren Buffett had Charlie Munger in his circle.
Here’s yours. An circle of 6 vetted founders. Meet monthly — come with biggest problem, leave with clear next steps.
We bootstrapped ErgoTune to 8 figure exit.
After $1M, execution wasn’t the constraint.
Judgment was.
Instincts stopped working, yet stakes are higher than ever.
Second Surface is a founder environment crafted to support this.
Joshua & Damon,
Founder
Hey fellow founder,
You’ve done it.
With heroic instincts, you pushed your company past $1m.
Decisions were quick. You felt them in your gut. You were in control.
You’re ready to 10x your business.
But something changes.
Decisions gets slower. The growth levers stop being reliable. You’re no longer certain.
Welcome to the limits of your environment.
You’re now making million dollar decisions alone.
Instincts no longer scales, with:
no view on the next big unlock.
no peers to challenge you.
blind spots you can’t see
The risk isn’t your business dying. The real risk is your stagnation becoming permanent.
Not because you’re incapable, but because you’re deciding alone.
That’s why we built Second Surface.
Million dollar decisions don’t belong in your head.
They belong in a room with people who’ve made similar calls and lived with the outcome.
Onwards,
Damon & Joshua
Host of Built Different Podcast
Founders of ErgoTune
A Circle Built for Breakthroughs
Inner Circle Council
Group of 6 vetted top founders. Meet monthly to solve problem too costly to make alone.
Lived perspective. Direct challenge. Cross industry learnings.
Will change your life.
Private dinners, adventures, CEO talks & workshops
✕ Low signal networking
✓ Lifelong bonds
✓ Founder specific skillsAnswers and people you can’t find on chat GPT
Fast answers from actual founders. From “what types of ads are converting” to “how to expand overseas” to “how do I fire my co founder”
Plus: Concierge intros to the peers/expert for your challanges.
This is not for everyone
✓ For founders who:
‣ Above $1m revenue
‣ Wants to be challenged, not validated
‣ Feel the old instincts and playbooks no longer scale
‣ Are willing to hear what they’re missing
‣ Knows better decisions, not working hard, is needed for next unlock
✕ Not for founders who:
‣ Under $1m revenue
‣ are still experimenting or pre-commitment
‣ feels comfortable to stagnate
‣ wants assurance you are right
‣ confuse hard work alone with progress